A Message from Gonzalo del Peón, AMResorts® President
Redefining the Travel Journey with Even Higher Safety & Hygiene Standards to Support Guest Wellbeing
Dear Valued Travel Partner,
We are extraordinarily pleased that we are starting to see a glimmer of light at the end of the pandemic tunnel. We have made hard decisions to get to this point, and there will undoubtedly be more ahead. Yet, while things will not be back to pre-pandemic levels for a protracted period of time, the re-opening of some parts of the world and portions of the U.S. offers hope that we are moving toward the recovery period.
To ensure we are ready to meet that moment from a position of strength, our team has been working tirelessly to envision a new world of travel and create a comprehensive approach to care for guests. It is not enough for us to simply reopen our doors in the coming weeks and months. We are committed to nothing less that returning to business as the dominant leader in all-inclusive, luxury vacation experiences.
BACK TO BUSINESS.
We are pleased to announce that, today, AMResorts® launches its new CleanComplete Verification™ 360-degree quality and hygiene program for all its branded properties. The campaign will focus on our commitment to guest wellbeing as we redefine the all-inclusive Unlimited-Luxury® resort experience with even higher safety and hygiene standards. Its purpose is to instill confidence and peace of mind during the vacation selection process and especially for future vacations at an AMResorts® branded property, which will in turn continue to foster and strengthen guest loyalty.
Backed by one of the highest-level third-party certifications for quality and safety in the industry, the Cristal International Standards® certification, the initiative addresses all aspects of resort operations and guest experience from welcome to departure. Each property has implemented the industry’s latest Prevention of the Spread of Infection (POSI) audit solution, through Cristal International Standards’® POSI-check. All AMResorts® branded properties also employ FoodCheck Certification, which complies with certified and audited food safety practices based on the Hazard Analysis Critical Control Point (HACCP), an internationally recognized system for reducing the risk of safety hazards in foods.
The campaign started internally with a webinar to ensure staff and employees are well versed in the elevated approach to hygiene protocols and procedures. From there, an all-encompassing external campaign starts today—a press release is being distributed, materials are being created for inclusion in guest rooms, and a video is being deployed, along with a landing page that will showcase the elements.
OUR PROMISE TO GUESTS.
At the center of the campaign is our new CleanComplete VerificationTM, a 360-degree quality, safety and hygiene program that addresses all aspects of resort operations and guest experience from welcome to departure, including:
We are confident these standards are among the most extensive in the industry and are proud of the operational effort that has been put into developing such a comprehensive program.
Please visit the CleanComplete Verification™ website to view the full health and safety protocols in place, or visit the AMResorts® Media Download Site for the full downloadable PDF of the CleanComplete Verification™ standards.
TOGETHER WE RISE.
Together, we are weathering an economic and public health crisis like the world has never seen. And, it is because we remain united, that we will emerge from this moment in time in a position of strength. As we count down the days until the resorts welcome back our mutual guests, each of us remain fully dedicated to you with a steadfast commitment to continue delivering our very best, every day. I wish you and those you love the best of health and peace of mind.
Please join us in sharing this news with your teams and again, we thank you for your support through this unprecedented time.
With my sincere thanks,
Gonzalo del Peón
The Travel Authority of the Nature Coast, Inc.
Located: 1045 E. Norvell Bryant Hwy. | Hernando, Florida 34442
ST25299-Call: (352) 628-0668 | Email: