05/11/2020

 

A Message from Gonzalo del Peón, AMResorts^® President

 

Redefining the Travel Journey with Even Higher Safety & Hygiene Standards to Support Guest Wellbeing

 

Dear Valued Travel Partner,

 

We are extraordinarily pleased that we are starting to see a glimmer of light at the end of the pandemic tunnel. We have made hard decisions to get to this point, and there will undoubtedly be more ahead. Yet, while things will not be back to pre-pandemic levels for a protracted period of time, the re-opening of some parts of the world and portions of the U.S. offers hope that we are moving toward the recovery period.

 

To ensure we are ready to meet that moment from a position of strength, our team has been working tirelessly to envision a new world of travel and create a comprehensive approach to care for guests. It is not enough for us to simply reopen our doors in the coming weeks and months. We are committed to nothing less that returning to business as the dominant leader in all-inclusive, luxury vacation experiences.

 

BACK TO BUSINESS.

We are pleased to announce that, today, AMResorts^® launches its new CleanComplete Verification^™ 360-degree quality and hygiene program for all its branded properties. The campaign will focus on our commitment to guest wellbeing as we redefine the all-inclusive Unlimited-Luxury^® resort experience with even higher safety and hygiene standards. Its purpose is to instill confidence and peace of mind during the vacation selection process and especially for future vacations at an AMResorts^® branded property, which will in turn continue to foster and strengthen guest loyalty.

Backed by one of the highest-level third-party certifications for quality and safety in the industry, the Cristal International Standards^® certification, the initiative addresses all aspects of resort operations and guest experience from welcome to departure. Each property has implemented the industry’s latest Prevention of the Spread of Infection (POSI) audit solution, through Cristal International Standards’^® POSI-check. All AMResorts^® branded properties also employ FoodCheck Certification, which complies with certified and audited food safety practices based on the Hazard Analysis Critical Control Point (HACCP), an internationally recognized system for reducing the risk of safety hazards in foods.

 

The campaign started internally with a webinar to ensure staff and employees are well versed in the elevated approach to hygiene protocols and procedures. From there, an all-encompassing external campaign starts today—a press release is being distributed, materials are being created for inclusion in guest rooms, and a video is being deployed, along with a landing page that will showcase the elements.

 

OUR PROMISE TO GUESTS.

At the center of the campaign is our new CleanComplete Verification^TM, a 360-degree quality, safety and hygiene program that addresses all aspects of resort operations and guest experience from welcome to departure, including:

• Welcome Back – Arrival and Check-In Procedures: Check-in health procedures upon arrival at a resort, including temperature and health check at a Hygiene Check-In station, cleaning of the lobby with high-level disinfectant every hour, and sanitation of luggage and personal electronic devices.

• Come on In – Room Cleaning Procedures: Cristal RoomCheck verification certifies that each guest room has met the highest hygiene cleaning, with sanitation information on in-room tablets, printouts and TVs.

• Time to Relax – Sanitation Throughout the Resort: Increased sanitation throughout all areas of the resorts, including high human contact areas such as staircases, elevators, public areas and restrooms, as well as sports equipment and spa facilities. Beach and pool loungers will also be distanced.

• Fun for the Kids – Explorer’s Club + Core Zone Hygiene: All Explorer’s Club and Core Zone facilities cleaned and disinfected prior to opening, after closing, and regularly during operating hours, with temperature checks required for all before entering.

• Dine in Style – Food and Beverage Protocols: All bar and restaurants employ social distancing measures, while staff wear masks and increase hygiene techniques.

• Behind the Scenes – Back of House Activity: New staff positions to oversee health measures, including regular wellness training for all personnel, sanitization of office and back of house areas, regular tests of pools and water systems, a designated drop-off and sanitation area for supplies, laundry protocols to control temperature, and use of high-level cleaning products.

• See You Again Soon – Check-Out and Departure Procedures: Express check-out service to reduce contact.

• Don’t Just Take Our Word for It – Third-Party Verification: Certification by the Cristal International Standards^® and compliance with the internationally recognized Hazard Analysis Critical Control Point (HACCP) in food safety.

We are confident these standards are among the most extensive in the industry and are proud of the operational effort that has been put into developing such a comprehensive program.

 

Please visit the CleanComplete Verification^™ website to view the full health and safety protocols in place, or visit the AMResorts^® Media Download Site for the full downloadable PDF of the CleanComplete Verification^™ standards.

 

TOGETHER WE RISE.

Together, we are weathering an economic and public health crisis like the world has never seen. And, it is because we remain united, that we will emerge from this moment in time in a position of strength. As we count down the days until the resorts welcome back our mutual guests, each of us remain fully dedicated to you with a steadfast commitment to continue delivering our very best, every day. I wish you and those you love the best of health and peace of mind.

 

Please join us in sharing this news with your teams and again, we thank you for your support through this unprecedented time.

 

With my sincere thanks,

 

Gonzalo del Peón

President

AMResorts^®